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25th February, 2019

Advertising and market research in pursuit of ‘the black consumer’


Event Details

25th February, 2019
18:00 - 20:00
Ground floor, South Wing, UCL
London WC1E 6BT

Deborah Posel, Founding Director, Institute for the Humanities in Africa (HUMA) at the University of Cape Town, is Leverhulme Visiting Professor for the academic year 2018-19 at the Institute of Advanced Studies.

Professor Posel is a leading scholar of modern South Africa and the culture/history of Apartheid. Her current research addresses the interconnection of consumerism and material history (the biographies of things, their use, agency and distribution) with race in the colonial and postcolonial setting as well as the anxieties and contradictions entailed in conceiving of consumerism in racialised terms.

This is part of the lecture series ‘Racial Material: the politics of consumption in South Africa, c 1870 – 1970’ by Deborah Posel, Leverhulme Visiting Professor.

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