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30th April, 2013

Research, Creativity & Business 2: Making the Extraordinary Conference

Event Details

30th April, 2013
Cass Business School, City University London

The Culture Capital Exchange held a conference, Research, Creativity and Business 2: Making the Extraordinary in partnership with Cass Business School and supported by Creativeworks London.

Making the Extraordinary brought together: leading edge researchers and thinkers, artists, creatives, technology innovators and people ‘to watch’, to share their knowledge, experience and challenges of trying to do just that.  Showcasing some of the rich sets of interconnections between research, the creative sectors and the wider business worlds, the conference asked some timely questions about how – or indeed whether – these fields could work together to realise the full potential of applying their respective intelligence, knowledge and creativity.

Questions for discussion included: what is the potential for greater connectivity and what do we gain from working and playing better, smarter and closer? What are our ambitions to make the extraordinary and who’s doing it? How could applying creativity and creative thinking more widely enrich our social, cultural and economic lives?

As well as the more usual conference format of panel discussions and case studies, there were options to attend range of workshops on topics including: creativity and problem solving and product design. The day was about exploring potential, encouraging play and debate, showcasing projects and partnerships and creating a space to propose and address social, technological and economic challenges.

To listen to a podcast of the event click here.

Contributors included: Pru Ashby (Head of Partnerships, Tech City Investment Organisation),Tricia Austin (Central St Martins), Maurice Biriotti (SHM Productions), Dr Gerard Briscoe (Post-Doctoral Research Assistant Creativeworks London), Barjis Chohan (Barjis), Geoffrey Colman(Royal Central School of Speech and Drama), Angela Dove (Cass Business School), Lydia Fraser-Ward (Creative Director, Fantasy High Street), Dr Amanda Goodall(Cass Business School), Lenka Gourdie (CEO, BagServant), Joanna Griffin (Transtechnology Research Group, University of Plymouth), Nick Hand (Slowcoast), Tim Jones (Executive Director, motiroti), Patrick Laing (Patrick Laing),  Professor Neil Maiden (City University London), Dr Mitra Memarzia (Consultant, Technology Strategy Board), Lynne Murray (Brand Director, Holition), Dr Andy Pratt (Professor of Culture, Media and Economy, Kings College London and Research Director Creativeworks London), Anna Sushko (Anya Sushko London), Gavin Starks (CEO, Open Data Institute), Becky Stewart (Codasign), Joe Townsend (Trinity Laban), Dr Tarek Virani (Post-Doctoral Research Assistant Creativeworks London) and  Dr Caroline Wiertz (Cass Business School). Conference chair: Bidisha.

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