How does PR respond to and use disruption – hear from academics and practitioners and embrace disruption by attending “face-off” debates and getting your hands dirty with practical sessions.

PR professionals and academics are invited to attend ‘PR and Disruption: Embracing and Managing Change’, a one-day, low-cost conference exploring the knowledge, strategies and skills needed to communicate successfully in contemporary society being held in central London on 10th July 2013.

The conference, curated by PR academics at the London College of Communication, will feature keynote presentations, case studies and a series of debates by leading international practitioners and scholars. In addition, delegates will have the chance to learn key disruptive PR skills through a range of practical workshops, including app development, creating infographics and film-making.

Confirmed speakers include:
•    Oyvind Ihlen – Professor of Media and Communications, University of Oslo and internationally renowned and prize winning academic
•    Nic Newman – Digital strategist and fellow at Oxford University’s Reuter’s Journalism Institute
•    Dom Burch – Head of Social Media, Walmart-UK
•    John Shewell – Founder and MD at Colab and ex-Head of Communications, Brighton and Hove Council
•    Drew Benvie – Founder and MD, Battenhall and ex-CEO, Hotwire
•    Paul Seaman – MD of West PR-Seaman and PR blogger
•    Tom Allan – International Campaigns Manager, ActionAid

Each speaker has been selected according to their expertise in one of following areas of PR and disruption and will explore one of the following areas:

•    Disruptive skills for effective PR: what is required by a PR practitioner in a world of business disruption? Should they be creative, be able to write well but think visually, be curious, challenging and radical but supportive, empathic and corporate?

•    PR and disruptive media: in a digital media age PR must evolve to deal with multi-media communication across multiple platforms. What does this new ‘media ecosystem’ look like and how can we deal with it?

•    Disruptive PR and society: how does PR best support management by helping the senior team to disrupt and rethink organisational conventions in order to survive the rapidly changing societal and cultural landscape

The event will conclude with networking and drinks among delegates and a wider group of London College of Communication PR alumni. A full itinerary for the day can be downloaded here.

Costs have been kept low to help drive engagement with what the organisers believe to be a range of key challenges and opportunities for the future of PR.

Hashtag: #PRdisrupt
For more information please click here or email Simon Collister.