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12th March, 2012

The Culture Capital Exchange presents its inaugural conference ‘Creativity and Business: Connectivity, Values and Interventions’ in partnership with The British Library

Event Details

12th March, 2012
The British Library, St Pancras, 96 Euston Road, NW1 2DB; Central St Martins
£130 for non-TCCE members, £50 for artists and SMEs, 5 free tickets per TCCE-member institution

Monday 12 March 2012, 9.30am – 6.30pm at The British Library and Central St Martins

IBM’s 2010 Global CEO Study found that of 1500 CEOs surveyed, the majority believe the key to navigating today’s volatile, uncertain and increasingly complex business environment is creativity.  The ability to instil creativity throughout an organisation was rated as more crucial than rigor, management, discipline, integrity or even vision as a means to future success.

This one day conference at The British Library will explore whether this is actually the case.

Furthermore, it will consider how the dynamics between creativity, business and research is changing and delegates will be challenged to think about their place within this triangular relationship in new ways and will be provided with a real opportunity to make professional contacts in and beyond their sectors and fields.

It will present a diverse and provocative range of keynotes, panel discussions, case studies and interventions that will explore questions such as:

– Is creativity really being more sought after now than ever and if so, why
– How does the corporate sector value creativity and vice versa?
– What are the pros and cons of government intervention in cultivating creativity?

Chairs: Rene Carayol and Hilary Carty. Speakers include: Dame Lynne Brindley (Chief Executive, British Library), Dame Helen Alexander (Deputy President, CBI), Professor Clive Holtham (Cass Business School), Professor Giovanni Schiuma (University of Basilicata and author of ‘The Value of Arts for Business’), Katie Greenyer (Creative Director, Pentland Brands Plc.), Mark Waugh (Art: Gwangju and SUUM Project), Maurice Biriotti (Chief Executive, SHM Ltd), Julianne Pierce (Blast Theory), Professor Ian King (LCF), Sarah Rowles (Director, Q-Art London), Sarah Taylor (Head of Learning and Development, Starcom Media Vest Group), Alistair Creamer (Director, Creamer and Lloyd), Geoff Colman (Head of Acting, Central School of Speech & Drama), Laura Garbini Beukes (The One-off), Mark Stevenson (Honda Dream Factory Project and author of ‘An Optimist’s Tour of the Future’), Clare Reddington (Director, i-Shed), Dr Kristian Jensen (Head of Arts and Humanities, British Library), Professor Andy Pratt (Professor of Culture, Media and Economy, King’s College London), Chris Moore (Technology Specialist,Tech City), Tristram Carfrae (Chair, Global Buildings Practice, Arup) and Dani Salvadori (University of the Arts).

The post-conference networking drinks will take place at Central St Martins brilliant new landmark building at King’s Cross.

Read Sally Taylor’s piece on creativity and business in The Guardian’s culture professionals network blog.

Pricing: £130 for non-TCCE members. Book here.
We have a small allocation of £50 tickets available for artists and creative sector SMEs on a first come first served basis. Book here.
TCCE members have 5 free tickets per institution and a further number of reduced rate tickets upon request. Please contact in the first instance.

The Culture Capital Exchange is delighted to present its inaugural conference in partnership with The British Library.


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