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17th November, 2021

KUWEN: How thinking like a behavioural scientist can give entrepreneurs a competitive advantage


Event Details

17th November, 2021
13:00 - 14:00

Join us at this seminar hosted by the Kingston University Women in Enterprise Network – a vibrant community of like-minded women. Hear from inspiring women entrepreneurs and find out how you can join the network and access support. 

Gaëlle Vallée-Tourangeau is a professor of behavioural science and director of research and enterprise for Kingston Business School. After studying at Paris Nanterre University (1998, MSc Social Psychology) and the University of Hertfordshire (2004, PhD), Gaëlle began her career as a lecturer in Decision Sciences at Leeds University Business School (2001-2004) and then worked as a lecturer in Psychology in the School of Psychology at the University of Toulouse (2004-2009) before joining the Psychology Department at Kingston University in 2009. 

Her expertise lies in behavioural sciences and her research builds upon scientific reasoning and empirical evidence to explain what motivates human behaviour. She studies people’s choices and decisions as well as how to change behaviour. Her work contributes to better understand what influences decisions and creativity such as information design, the artefacts available in our environment, as well as individual motivational regulation needs such as the need for autonomy.

She has applied behavioural sciences to answer questions such as what motivates healthcare workers to decide to get (or not to get) vaccinated, what motivates knowledge workers to decide to support an application for funding, or how can we boost creative and insightful solutions to problems. She leads the Decision, Attitudes, Risk and Thinking (DART) research group, which conducts behavioural science research to promote effective, ethical and sustainable judgment, decision-making and creative problem-solving.

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