7th February, 2014 / 11.00am - 4.00pm
11th February, 2020
For the love of spin: Good, bad, ugly PR – Swarm event
Event Details
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates, founder of Microsoft.
And he is not wrong. Public relations or ‘spin’, as it is sometimes referred to as, is often employed by businesses to upgrade their brand reputation. However, very few people actually know what it involves.
In this Swarm networking event hosted by Westmont Enterprise Hub at the University of West London, our expert will uncover the key fundamentals of PR.
You will learn about the challenges of doing it on your own, drawing on the twists and turns, epic fails and successes of real life brand examples.
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