Traditionally, storytellers and entrepreneurs rely on their ‘gut feeling’ and intuition to evaluate ideas and to spot new opportunities. Now crowd-sourcing potential market response on social media, prototyping and even Artificial Intelligence lead to new tools that guide creative decision making, production and investment.

Find out how you can develop 21st century research processes that optimise your time and resource allocation towards enterprises that have an increased probability to take off.

Guest Speaker Stephen Follows

Stephen is an established data researcher in the film industry whose work has been featured in the New York Times, The Times, The Telegraph, The Guardian, The Daily Mail, The Mirror, The Evening Standard, Newsweek, The New Statesman, AV Club and Indiewire.

He acted as an industry consultant and guest on the BBC Radio 4 series The Business of Film, which topped the iTunes podcast chart, and has consulted for a wide variety of clients, including the Smithsonian in Washington.