Pop icon Lady Gaga’s new music video John Wayne features bold and original designs from Middlesex fashion lecturer Alex Noble

Alex Noble, Lecturer in Fashion at Middlesex University, has designed the costumes for international popstar Lady Gaga in her latest music video John Wayne.

Briefed to create something between Dolly Parton, Elvis, a sci-fi space cowboy and Gaga herself, Alex was inspired to create a bleached denim, multi-fringe piece with giant triangle pleat silk sleeves.

“We turned this job around in nine days, including bleaching and washing all the denim,” he explains.

“I was very happy to see the piece in the video, I’ve worked with Gaga for a long time but there are often pieces made that don’t get used. So it’s always great when all the hard work makes the cut.”

Alex has a long history of working with iconic superstars including designing stage and video outfits for Florence Welch, Laura Mvula, Alison Goldfrapp, Kylie Minogue and Paloma Faith among others.

“I worked for Alison (Goldfrapp) as an assistant during the ‘Black Cherry’ album tour so it has been amazing to come full circle and be designing for her new album ‘Silver Eye’.”

The Middlesex lecturer has also produced pieces for leading fashion editorials, magazine covers and commissions for Mugler and Diesel.

His experience in the industry has allowed him to share practical advice with Middlesex fashion students during both lectures and workshops.

“My advice to young people interested in a career in fashion would be work as hard as you can and take and make every opportunity available to you,” he reflects.

“No one’s going to do it for you and a lot of people are trying. Learn from others and use your peer group to collaborate, develop and show your ideas.

“The industry is and needs to change, don’t try and fit into an existing box – just do your thing and do it really well.”