James Gillespie – Director of Digital Sales and Strategy at Sony Music Entertainment – discusses identifying and redefining key performance indicators in the digital environment

When physical sales dominated the music market, pre-sales were a key indicator of the potential success of a new release. Pre-sales and other key performance indicators helped record labels to set appropriate marketing budgets.

In today’s market, however, music sales are fragmented across physical units, digital downloads and streaming services, and traditional key performance indicators cannot be relied upon in the same way.

Biography:

James Gillespie has sixteen years experience of the UK and International digital music markets. As Director of Digital Sale and Strategy at Sony Music Entertainment UK he devised and implemented best practice release campaigns strategies for partners including iTunes, Spotify, Google and Vevo.