What does it take to be creative in business?

From Grit to Imagination to the Unconscious mind, business creativity expert and Cass alumna Claire Bridges has identified 62 elements essential for creativity in her new book In Your Creative Element.

Join the discussion with Claire Bridges in conversation with one of the creative business leaders featured in the book – Unity Co-Founder, Gerry Hopkinson.

In Your Creative Element provides inspiration and advice for individuals and companies who recognise that creativity is essential for business success and who want to unleash the creative potential in themselves, their teams and their organisations.

This event is a unique opportunity to explore how to build a creative culture within your team, business or brand. You’ll discover some of the values, attitudes and behaviours associated with creativity and hear from one of the leading practitioners in the PR industry, Gerry Hopkinson.