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20th July, 2016

How to Write for Non-Specialist Audiences – PR workshop

The Culture Capital Exchange
Members Only

Event Details

20th July, 2016
Ravensbourne, 6 Penrose Way, Greenwich Peninsula, London SE10 0EW

The event is open to academics and early career researchers from TCCE member universities and Exchange partner HEIs only.

This informal and interactive workshop on how to write for non-specialist audiences will be presented in collaboration with Communications Consultant Rebecca Ladbury and Senior Publicist Danya Agababian of Ladbury PR.

This workshop is designed to help attendees develop their skills in writing about their research and/or creative projects in a way that is both accessible and engaging for audiences beyond their own institution and peer groups, with a view to creating the best possible public engagement and impact outcomes for their work.

Rebecca and Danya will guide attendees through the process of writing copy for a range of purposes, giving expert advice on topics such as:

  • How to write an engaging and informative event description for a public event
  • The principles of how to draft an attention grabbing press release
  • Tips and tricks for blogging or writing about your work for non-academic publications

Attendees will have the opportunity to work through your their ideas in an informal and supportive environment and network with other academics.

Refreshments will be provided.
Please note: Parts of this event will be recorded, to be made available on-line at a later date, and photographs taken for our promotional use.

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