Part of The Exchange ECR Development Series

Communications Consultant, Rebecca Ladbury, and Senior Publicist, Danya Agababian, of Ladbury PR lead this informal and interactive development workshop on how to write for non-academic audiences.

Please note: This event is for Early Career Researchers from Exchange partner HEIs and TCCE member universities, as well as artists and creatives from cultural and creative SMEs, who are looking for guidance in this area.

This event is designed to help attendees develop their skills in writing about their research and/or creative projects in a way that is both accessible and engaging for audiences beyond their own institution and peer groups, with a view to creating the best possible public engagement and impact outcomes for their work.

Rebecca and Danya will guide attendees through the process of writing copy for a range of purposes, giving expert advice on topics such as:

• How to write an engaging and informative event description for a public event

• The principles of how to draft an attention grabbing press release
• Tips and tricks for blogging or writing about your work for non-academic publications

Attendees will have the opportunity to work through your their ideas in an informal and supportive environment and network with other academics and creatives attending from across the country.

Refreshments will be provided.

Please note: Parts of this event will be recorded, to be made available on-line at a later date, and photographs taken for our promotional use.

Rebecca Ladbury
An admired communications consultant with over 20 years experience leading national and international communication campaigns for UNDP, UNICEF, Channel 4, Malaria No More UK, Jazz FM, Watershed and others. She established Ladbury PR in 2009, which specialises in developing strategic and creative communications campaigns for socially minded projects and organisations. She has an MA in the Social Anthropology of Development, with a particular focus on global communications, from SOAS, and a BSc in Anthropology from UCL.

Danya Agababian
A senior publicist with ten years experience at Channel 4, Danya’s knowledge of how the media works is second to none, having handled Channel 4’s press across current affairs, specialist factual and entertainment, including Dispatches, Cutting Edge and Big Brother. She brings invaluable expertise in securing high profile consumer coverage for public facing projects.