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24th July, 2015

Guildhall awarded £25,000 to explore enhancement of live opera audience experience

Award made to joint Guildhall and English Touring Opera team to fund new research into how opera-goers see the live art form

The Guildhall School has won a £25,000 award from Creativeworks London to explore how the audience experience of live opera and audience engagement with the art form can be enhanced.

The award, which has been made jointly to a team from Guildhall and English Touring Opera (ETO), was announced on 30 June after seven teams took part in a competitive ‘Dragon’s Den’ style pitch process to industry experts.

Guildhall School and ETO plan to use the award to fund new research into how opera-goers see the live art form. The research results will then in turn inform the development of new digital or non-digital enhancements to future ETO performances.

During the pitching process yesterday, each team was invited to individually pitch their ideas to a judging panel of six experts including Chris Moore (UK Trade & Investment), Vicky-Marie Gibbons (Bethnal Green Ventures) and Steve Legg (IBM Corporation).

Guildhall and ETO were one of two BOOST winners announced yesterday, with another £25,000 prize also awarded jointly to the June Givanni Pan African Cinema Archive & Birkbeck, University of London.

Professor John Sloboda, Director of the Guildhall School’s Understanding Audiences Programme, said: “Guildhall School is pleased to be able to offer its research expertise to a collaborative project with a valued partner which will both allow new intellectual insights into London audiences for opera, and provide information which will be of genuine business value for ETO”.

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