24th May, 2022 / 19:30
23rd January, 2013
Fashion Media and Imagery Research Hub Presents:
Enquiring into Fashion Styling
Philip Clarke (Southampton Solent) and Paolo Volonté (Politecnico di Milano)
Styling as a profession plays a key role in the contemporary fashion system and stylists are responsible for the production of both 2D and 3D fashion imagery. However, the stylist’s role remains largely unexplored, in comparison with other figures in the fashion system, such as the fashion designer. A wide range of literature exists on designers or photographers; very little about stylists.
Clarke and Volonté will present their new project which critically evaluates the profession of fashion styling. The project aims to reconstruct the main social and cultural features of fashion stylists in a comparative way, focusing on three fashion capitals and exploring specific issues, such as the impact of intellectual property on the stylist’s job or the balance between design and styling as sources of change in the western clothing system.