7th February, 2014 / 11.00am - 4.00pm
8th October, 2012
Speaker: Patrick Barwise – London Business School
Digital inclusion is currently the biggest missed opportunity in British politics. This isn’t party political: neither the Government nor the Opposition “gets” it – although, in both cases, there are encouraging signs that that may be changing. Government should aim to accelerate significantly the rate at which we get people online in order to accelerate the switch from traditional to “digital by default” public services. The costs and risks would be low and the benefits huge: a financial benefit to the taxpayer, an economic benefit to British businesses, and a social benefit because digital exclusion overlaps so much with social exclusion.
In this presentation, Professor Barwise will discuss how the financial case should be developed, spelling out the economic and social benefits, and outlining the key elements of an integrated strategy to make the UK the world leader in the private, public and third sector use of the internet by 2020.
Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School, Chairman of Which?, and a Visiting Fellow at the Reuters Institute for the Study of Journalism, Oxford University. Since joining the School in 1976 after an early career at IBM, he has published widely on management, marketing and media.